Structured Thinking for a
Digital World.

I’m a digital marketing professional with a strong focus on strategy and a background that spans content, social media, operations, and campaign execution. I help organizations clarify their message, strengthen their digital presence, and build systems that make marketing work smarter, not harder.

My path into this field grew out of equal parts curiosity and practicality. I’ve always been drawn to understanding how things work, how audiences behave, how stories spread, and how the right structure can turn scattered ideas into something cohesive and effective. That curiosity led me to early roles where I handled everything from e-commerce operations to social content, project management, and analytics. Those experiences gave me a holistic view of how digital ecosystems function and how each piece contributes to the bigger picture.

Over the years, I’ve managed and grown social channels, developed digital strategies, produced multi-channel campaigns, and collaborated across teams to bring clarity to complex initiatives. Writing remains one of the core elements of my work, whether shaping messaging, refining brand voice, or creating content that moves people to engage.

What anchors my approach is the belief that good marketing is both thoughtful and operationally sound. Creative ideas matter, but so do the systems that make them possible. I enjoy bringing those worlds together, aligning teams, structuring workflows, and crafting messaging that feels both strategic and human.

I’m at my best in environments where collaboration, storytelling, and clear thinking meet, helping organizations define what they want to say and building the pathways that help them say it well.

accomplishments at a glance

  • Directed Southeast digital communications for $3M+ campaigns, coordinating teams, vendors, and donors.

  • Achieved top 10% performance in email volume, creative production, and web engagement—sustaining visibility and audience growth across all platforms.

  • Delivered mission-driven campaigns reaching 100K+ constituents and strengthening engagement.

  • Automated workflows and dashboards, cutting manual work 80% and boosting efficiency.

  • Unified brand presence by standardizing 40+ templates and assets for consistent, accessible content.

  • Improved coordination of 20+ staff by implementing project management systems ensuring on-time delivery.

work experience

  • Roles:

    • Senior Associate, Events & Communicaitons (08/2025 - 10/2025)

    • Events & Communications Coordinator (10/2022 - 07/2025)

    At AJC, I supported events, communications, and internal operations by bringing structure to complex, cross-team work. I coordinated projects, meetings, and materials across departments, streamlined workflows through standardized templates and task-management systems, and ensured operational consistency behind regional programs and board engagements. My work helped teams move more efficiently while supporting high-volume events and initiatives tied to millions in annual fundraising.

  • Roles:

    • Service & Operations Manager (01/2020-07/2022)

    • Fleet Operations Coordinator (11/2018-01/2020)

    • E-Commerce Associate (10/2017-10/2018)

    At C&X, I led operational improvements across multi-team workflows, focusing on clarity, speed, and consistency. I redesigned intake, scheduling, and approval processes, introduced automation and shared documentation systems, and aligned teams around clear priorities and communication. These changes significantly reduced delays, errors, and costs while improving throughput and the reliability of internal reporting.

  • Role: Brand Development Associate

    At ShoulderSphere, I supported creative and go-to-market operations for national campaigns, coordinating logistics across marketing, sales, and product teams for major trade shows. I represented the brand at national events through live product demonstrations, engaged clinicians and collegiate athletic programs through targeted outreach, and helped convert event interest into qualified leads and sales conversations. I also researched partnership opportunities and analyzed engagement data to refine follow-up strategy and strengthen the sales pipeline.

other experience

Marketing & Communications Intern, Hazon (06/2020 - 11/2020)
Campus Brand Manager, U-Haul Car Share (02/2014 - 05/2016)
Digital Media Intern, Zeno Group (06/2015 - 08/2015)
Media Relations Intern, ELEV|8 Sports Institute (06/2014 - 07/2014)

education

B.S. Sports Management, Lynn University (2016)
Concentration in Communications and Public Relations

certifications

Certificate of Nonprofit Social Media (Georgia Center for Nonprofits) - 04/2025
Certificate of Nonprofit Marketing Essentials (Georgia Center for Nonprofits) - 02/2025

core competencies

    • Campaign development and execution

    • Brand positioning and messaging

    • Content strategy and editorial planning

    • Social media growth and audience development

    • Email marketing and automation

    • Workflow optimization

    • Project management

    • CRM implementation and data management

    • Process documentation and SOP creation

    • Technology integration

    • Cross-functional leadership

    • Stakeholder and partner relations

    • Strategic planning

    • Event and program management

    • Team development

    • Productivity & Collaboration: Microsoft 365, Google Workspace, Asana, Notion

    • CRM & Fundraising Platforms: HubSpot, Blackbaud, GoFundMe Pro

    • Event Management: Eventbrite

    • Social Media & Publishing: Meta Business Suite, Hootsuite, Substack

    • Email Marketing: Luminate, Mailchimp

    • Content & Design Tools: Canva, Adobe Creative Suite

    • Web Platforms: SquareSpace, Wordpress

    • Advertising & Analytics: Google Ads

    • Web & Technical: Basic knowledge of HTML